Mediaset Premium, in contrast, should end the year with 3.8 million subscribers. Sky Italia remains the dominant player in the for-pay television sector in Italy, briefly surpassing 5 million subscribers last year and on pace to finish 2012 just under that level, Bernstein said. Italian state broadcaster RAI and Telecom Italia Media’s La7 are both players in the free-to-air television sector, but they are not factors in the for-pay sectors. Italy’s pay TV sector is notable because it pits companies owned by two of the world’s richest media tycoons against each other: Mediaset’s Silvio Berlusconi and Rupert Murdoch from News Corp., which owns Italian satellite broadcaster Sky Italia. Bernstein analysts who said the sector was on pace to show slight growth this year after contracting in 2011. ROME – The Italian pay television sector is shaping up to be a key battleground going forward, according to a research note released this week by Sanford C.
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